Strategi Komunikasi Outlet Partner Binus Center Mengenai Perubahan Sistem Kerjasama (Studi Pada Outlet Binus Center Bandung)

SYAHPUTRA, AGAM (2016) Strategi Komunikasi Outlet Partner Binus Center Mengenai Perubahan Sistem Kerjasama (Studi Pada Outlet Binus Center Bandung). Undergraduate thesis, Universitas Satya Negara Indonesia.

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Abstract

L a t a r b e l a k a n g p e n e l i t i a n i n i k a r e n a a d a n y a k e k h a w a t i r a n d a r i p i h a k B I N U S C E N T E R B a n d u n g m e n g e n a i p e r u b a h a n k e r j a s a m a . P e n e l i t i a n i n i b e r t u j u a n u n t u k m e n g e t a h u i s t r a t e g i k o m u n i k a s i y a n g t e p a t u n t u k d i g u n a k a n o l e h o u t l e t p a r t n e r m e n g e n a i a d a n y a p e r u b a h a n k e r j a s a m a d a n c a r a m e y a k i n k a n o u t l e t p a r t n e r m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a . L a n d a s a n t e o r i y a n g d i g u n a k a n i a l a h T e o r i A I D D A ( A t t e n t i o n , I n t e r e s t , D e s i r e , D e c e s i o n , a n d A c t i o n ) d e n g a n m e n g g u n a k a n m e t o d e s t u d i k a s u s d i m a n a s u b y e k p e n e l i t i a n n y a d i B I N U S C E N T E R B a n d u n g . P e n g u m p u l a n d a t a y a n g d i l a k u k a n m e l a l u i o b s e r v a s i d a n w a w a n c a r a m e n d a l a m t e r h a d a p k e y i n f o r m a n t y a i t u C h a n n e l M a n a g e r B I N U S C E N T E R d a n i n f o r m a n y a i t u B r a n c h M a n a g e r B I N U S C E N T E R B a n d u n g . H a s i l y a n g d i d a p a t i a l a h p i h a k o u t l e t p a r t n e r d a l a m h a l i n i B I N U S C E N T E R B a n d u n g b u t u h k e p a s t i a n t e r l e b i h d a h u l u s e b e l u m m e r u m u s k a n s t r a t e g i k o m u n i k a s i y a n g m a m p u m e m b a n t u k e l a n g s u n g a n o u t l e t d a n B I N U S C E N T E R H e a d O f f i c e b e l u m b a n y a k m e m b e r i k a n i n f o r m a s i m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a . K e s i m p u l a n p e n e l i t i a n i n i p r o s e s p e n y a m p a i a n i n f o r m a s i k e o u t l e t p a r t n e r t e r k a i t h a l i n i m a s i h b e l u m l e n g k a p d a n o u t l e t p a r t n e r B I N U S C E N T E R B a n d u n g t i d a k s e t u j u m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a i n i . S a r a n p e n e l i t i a n i n i i a l a h o u t l e t d i h a r a p k a n B I N U S C E N T E R H e a d O f f i c e l e b i h b a n y a k k o m u n i k a s i d a n s h a r i n g i n f o r m a s i m e n g e n a i h a l - h a l y a n g b e r k a i t a n u n t u k k e d u a b e l a h p i h a k .

Item Type: Thesis (Undergraduate)
Subjects: Comunication
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi (S1)
Depositing User: Tn Satrio Wibowo
Date Deposited: 01 Mar 2023 08:36
Last Modified: 01 Mar 2023 08:36
URI: http://repo.usni.ac.id/id/eprint/2925

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