Hilmi, Fakhri (2026) PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA TERHADAP MINAT BELI PADA PRODUK M2 METRO DI PLAZA SENAYAN JAKARTA PUSAT. Undergraduate thesis, Universitas Satya Negara Indonesia.

	Text Fahri Hilmi - 200400021 (ABSTRAK).pdf Download (1MB)
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Abstract

This study aims to determine the influence of brand image, product quality, and price on purchase intention for M2 products, both simultaneously and partially. This research design uses a quantitative method with a non-probability sampling technique. The population of this study is department store customers in the central Jakarta area who shop directly with a sample of 100 respondents using the Roscoe formula. The data analysis method used is multiple linear regression analysis, Classical Assumption Test, (normality test), (Multicollinearity test)), (Heteroscedasticity test), (Autocorrelation test) F test (simultaneous), t test (partial), and the coefficient of determination (Adjusted R Square) with the help of SPSS 22 software. The results of this study indicate that there is a simultaneous influence between the variables of brand image, product quality, and price that have a significant effect on purchase intention. Partially, brand image and product quality have a significant effect on purchase intention. While price does not have a significant effect on purchase

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