PENGARUH PRODUK, HARGA, TEMPAT DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI DI SAE INDONESIA

Martinah, Nengsih (2026) PENGARUH PRODUK, HARGA, TEMPAT DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI DI SAE INDONESIA. Undergraduate thesis, Universitas Satya Negara Indonesia.

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Abstract

The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a total of 70 respondents. This study employed a quantitative method with a survey approach. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression. The results show that simultaneously that product, price, place, and promotion significantly influence student’s decisions in choosing SAE Indonesia. Partially, product and price have a significant effect, while place and promotion do not significantly affect student’s decisions.

Item Type:	Thesis (Undergraduate)
Subjects:	Social Sciences > Economic Theory Social Sciences > Finance Management > Financial Management Management > Management (General)
Divisions:	Fakultas Ekonomi > Manajemen (S1)
Depositing User:	Nn. Eki Eki
Date Deposited:	27 Feb 2026 08:24
Last Modified:	27 Feb 2026 08:24
URI:	http://repo.usni.ac.id/id/eprint/4488

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