Pengaruh Consumer Product Knowledge, Brand Name dan Preference Match terhadap Willingnes to Pay for Customization Process

Wahyono, Agus (2006) Pengaruh Consumer Product Knowledge, Brand Name dan Preference Match terhadap Willingnes to Pay for Customization Process. Masters thesis, Universitas Trisakti.

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Abstract

The background of this research was to investigate the role of brand name in consumers' decisiion making during a customization process, and develops a conseptual understanding of the factors influencing the role of brand name from a "search vs. experience" perspectives

Item Type: Thesis (Masters)
Subjects: Laporan Penelitian Dosen
Divisions: Laporan Penelitian Dosen
Depositing User: Tn Andrian Prayudho
Date Deposited: 21 Sep 2022 07:07
Last Modified: 21 Sep 2022 07:07
URI: http://repo.usni.ac.id/id/eprint/945

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