Wahyono, Agus (2006) Pengaruh Consumer Product Knowledge, Brand Name dan Preference Match terhadap Willingnes to Pay for Customization Process. Masters thesis, Universitas Trisakti.
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Abstract
The background of this research was to investigate the role of brand name in consumers' decisiion making during a customization process, and develops a conseptual understanding of the factors influencing the role of brand name from a "search vs. experience" perspectives
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Laporan Penelitian Dosen |
| Divisions: | Laporan Penelitian Dosen |
| Depositing User: | Tn Andrian Prayudho |
| Date Deposited: | 21 Sep 2022 07:07 |
| Last Modified: | 21 Sep 2022 07:07 |
| URI: | http://repo.usni.ac.id/id/eprint/945 |
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