Search for collections on Repository Universitas Satya Negara Indonesia

Strategi Komunikasi Outlet Partner Binus Center Mengenai Perubahan Sistem Kerjasama (Studi Pada Outlet Binus Center Bandung)

SYAHPUTRA, AGAM (2016) Strategi Komunikasi Outlet Partner Binus Center Mengenai Perubahan Sistem Kerjasama (Studi Pada Outlet Binus Center Bandung). Undergraduate thesis, Universitas Satya Negara Indonesia.

[img] Text
SKRIPSI AGAM SYAHPUTRA_bab 1.pdf.pdf

Download (1MB)
[img] Text
SKRIPSI AGAM SYAHPUTRA_cover.pdf.pdf

Download (1MB)

Abstract

L a t a r b e l a k a n g p e n e l i t i a n i n i k a r e n a a d a n y a k e k h a w a t i r a n d a r i p i h a k B I N U S C E N T E R B a n d u n g m e n g e n a i p e r u b a h a n k e r j a s a m a . P e n e l i t i a n i n i b e r t u j u a n u n t u k m e n g e t a h u i s t r a t e g i k o m u n i k a s i y a n g t e p a t u n t u k d i g u n a k a n o l e h o u t l e t p a r t n e r m e n g e n a i a d a n y a p e r u b a h a n k e r j a s a m a d a n c a r a m e y a k i n k a n o u t l e t p a r t n e r m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a . L a n d a s a n t e o r i y a n g d i g u n a k a n i a l a h T e o r i A I D D A ( A t t e n t i o n , I n t e r e s t , D e s i r e , D e c e s i o n , a n d A c t i o n ) d e n g a n m e n g g u n a k a n m e t o d e s t u d i k a s u s d i m a n a s u b y e k p e n e l i t i a n n y a d i B I N U S C E N T E R B a n d u n g . P e n g u m p u l a n d a t a y a n g d i l a k u k a n m e l a l u i o b s e r v a s i d a n w a w a n c a r a m e n d a l a m t e r h a d a p k e y i n f o r m a n t y a i t u C h a n n e l M a n a g e r B I N U S C E N T E R d a n i n f o r m a n y a i t u B r a n c h M a n a g e r B I N U S C E N T E R B a n d u n g . H a s i l y a n g d i d a p a t i a l a h p i h a k o u t l e t p a r t n e r d a l a m h a l i n i B I N U S C E N T E R B a n d u n g b u t u h k e p a s t i a n t e r l e b i h d a h u l u s e b e l u m m e r u m u s k a n s t r a t e g i k o m u n i k a s i y a n g m a m p u m e m b a n t u k e l a n g s u n g a n o u t l e t d a n B I N U S C E N T E R H e a d O f f i c e b e l u m b a n y a k m e m b e r i k a n i n f o r m a s i m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a . K e s i m p u l a n p e n e l i t i a n i n i p r o s e s p e n y a m p a i a n i n f o r m a s i k e o u t l e t p a r t n e r t e r k a i t h a l i n i m a s i h b e l u m l e n g k a p d a n o u t l e t p a r t n e r B I N U S C E N T E R B a n d u n g t i d a k s e t u j u m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a i n i . S a r a n p e n e l i t i a n i n i i a l a h o u t l e t d i h a r a p k a n B I N U S C E N T E R H e a d O f f i c e l e b i h b a n y a k k o m u n i k a s i d a n s h a r i n g i n f o r m a s i m e n g e n a i h a l - h a l y a n g b e r k a i t a n u n t u k k e d u a b e l a h p i h a k .

Item Type: Thesis (Undergraduate)
Subjects: Comunication
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi (S1)
Depositing User: Tn Satrio Wibowo
Date Deposited: 01 Mar 2023 08:36
Last Modified: 01 Mar 2023 08:36
URI: http://repo.usni.ac.id/id/eprint/2925

Actions (login required)

View Item View Item